The AI-powered messaging platform that speaks every guest’s language

Why Glowing matters to hotels

1.

Remove language barriers and stay on-brand with real-time translation + AI Copilot

Respond to guests in 100+ languages with seamless two-way translation. Your team writes in their language — guests receive it in theirs. AI Copilot keeps replies clear, on-brand, and correct, and can draft or auto-respond when your team is busy.

2.

Remove language barriers and stay on-brand with real-time translation + AI Copilot

Respond to guests in 100+ languages with seamless two-way translation. Your team writes in their language — guests receive it in theirs. AI Copilot keeps replies clear, on-brand, and correct, and can draft or auto-respond when your team is busy.

3.

Automate key moments — keep the human touch

Pre-schedule personalized “Moments Messaging” across the entire guest journey – from welcome to check-out. Easily send targeted Broadcast messages to segments or all guests at once. Journey-based AI agents handle routine questions in real time, freeing your team to focus on high-impact service.

4.

Turn guest data into better service and stronger loyalty

Glowing’s AI Scientist surfaces insights from real-time conversations, sentiment, and preferences to power personalized offers and faster resolutions. Smart routing ensures every message reaches the right person – every time.